Account Manager, Demand Accounts

Title: Account Manager, Demand Accounts

Target Hire Date: Spring 2018

Reports to: Director, Account Management

Location: Westport, Connecticut

 

About MRP Advisers

MRP Advisers LLC (www.mrpadvisers.com) is the leading strategy and operations consultancy and managed services firm specializing in Media and Marketing Resource Planning and Execution. The company is headquartered in Westport, Connecticut, U.S.A. with offices in Mysuru, Karnataka, India.  MRP Advisers has four complimentary lines of business: MRP Consulting, MRP Managed Services, MRP Business Process Outsourcing, and MediaTrader Market-Making.

MRP Consulting advises leading publishers, marketers, agencies and their suppliers on media and marketing resource planning, namely how to maximize incremental revenue and profits—as well as insights—while reducing operating costs and headcount. MRP Consulting’s team includes some of the nation’s leading experts in digital and programmatic Ad Tech and Mar Tech.

MRP Managed Services operates a Managed Services Platform on behalf of clients seeking to implement and manage digital media and marketing systems, processes and solutions. With our multi-million-dollar investment in technology and processes, coupled with our low-cost operations in India, clients outsource their digital media and marketing needs to us for a fraction of the investment and ongoing costs they would incur on their own. Each application is purpose built and customized to specific client needs.

The MRP Managed Service Platform includes MRP DatalyticsTM, SalesforceTM Data Management Platform-as-a-Service, and a meta-DSP/SSP Media Trading Desk.

Our proprietary MRP ETLTM tool integrates disparate audience-related data sources including 1st, 2nd and 3rd Party Data for Pre-Processing and Onboarding purposes.  With our proprietary MRP DatalyticsTM end-to-end reporting, analytics and visualization tool, MRP offers clients comprehensive on-demand business intelligence. Salesforce DMP-as-a-Service is a full-function Salesforce-certified staffed DMP providing clients access to our robust implementation of the Salesforce DMP or their own Salesforce DMP license managed by our team.

Our Media Trading Desk has set out to remove the “black box” nature of buying and selling digital media, providing media buyers and sellers with a fully transparent, high value solution.  The MRP Managed Services Platform is staffed 24x7x365 by proven specialists who increase our clients’ revenue while saving client’s money and time achieving transparent, accountable performance while delivering meaningfully – often measurably – greater value.

MRP Business Process Outsourcing(BPO) leverages MRP Advisers’ flexible onshore-offshore staffing model offering clients a broad and deep range of affordable, transparently-priced technology-enabled and/or pure labor-based media and marketing services. These services are available to be performed remotely or on-site with or without supervision.

MediaTrader is the market-making business of MRP Advisers.

Job Description:

The Account Manager, Demand Accounts is the main point of contact for servicing our marketer and agency clients and resolving issues in a timely manner. The Account Manager is responsible for managing and maintaining audience-based programmatic media programs and building and managing data segments. They should have knowledge of programmatic campaign management (display, video, mobile, social, native); experience with DSP’s and exchange-based media buying as well as with DMP’s.

 Responsibilities:

  • Build, grow and maintain relationships with our key clients, gaining deep understanding of their business and marketing needs.
  • Working with our Delivery team in India, monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations throughout lifecycle of campaign.
  • Generate post campaign presentations providing key insights on performance.
  • Build audience segments in our DMP and develop insights from data sources to improve segmentation.
  • Troubleshoot technical issues with programmatic deals and keep clients informed.
  • Become an expert in using the DSP’s and DMP’s
  • Help develop best practices by creating training materials, sales materials and customer facing guides

Qualifications:

  • Bachelor’s Degree, pref business or quantitative degree
  • At least 5 years of digital advertising experience required
  • Brand and Direct Response digital media strategy and campaign planning experience required
  • Knowledge of programmatic media systems and tools (e.g., ad servers, ad exchanges, platform providers, attribution, tagging, ad verification, measurement)
  • Experience managing CPA, CPC, CPL and CPM marketing campaigns
  • Keen understanding of ad targeting and optimization methodologies
  • Excellence in MS Office, including Excel, Powerpoint and Word
  • Experience with data analysis including pivot tables and advanced functions.
  • Outstanding troubleshooting, analytical, and problem-solving abilities
  • Effective time management skills – ability to prioritize and meet deadlines
  • Thrive in a fast-paced start-up environment
  • Strong analytical, problem solving and critical thinking skills
  • Collaborative team-player yet comfortable with independence
  • Experience with AppNexus, Google DBM, and Salesforce DMP (Krux), preferred
  • Fluent in written and spoken English

If you are interested and your profile matches the requirements mentioned, please send

your profile with a cover letter to: bill@mrpadvisers.com.

Please apply below:

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