Case Type: Specialized B2B online and events publisher engaged MRP to manage all their ad operations services. Additionally, they required a method to provide their management and sales reps with continuously updated inventory availability.
Client Type: A leading media company in the MarTech industry, this company provides content and marketing solutions for internet marketers and the digital marketing industry. The company also produces numerous internet marketing conferences.
Challenge: Publisher needed dedicated ad operations experts to handle increasing complex client requirements as well as day-to-day campaign management.
Solution: MRP was engaged to manage all ad operations functions, including execution of display campaign launches, delivery, analytics, reporting results, and overseeing ad inventory. MRP is also tasked with responding to agency RFPs, providing insight into best practices and recommending new and innovative advertising solutions. Additionally, MRP provided this Publisher client with an automated on-demand online inventory avails system.
Approach: MRP assigned a Developer to develop the inventory availability solution and dedicates a Campaign Manager to handle all campaign implementation, reporting requirements, and inventory management. An MRP Account Manager is assigned to manage agency/client relationships, respond to RFPs, and research and recommend new advertising opportunities.
Results: The On-demand Inventory project was built and delivered from scratch in just 3 weeks with client data pulled via API from the company’s instance of DFP and delivered in Google Sheets. The client reports being very satisfied with the result and is seeking to expand its revenue and delivery operations support business relationship with MRP.
For less than the cost of a full-time employee, the client’s campaigns are trafficked promptly and effectively with experienced managerial oversight. Client sales reps rely on MRP personnel to communicate and resolve issues with their clients and agencies, freeing up scarce, valuable time. to concentrate on selling.