Business Process Outsourcing (BPO)
Capabilities & Services

MRP Advisers offers select U.S. and international clients full-time, dedicated 24x7x365, end-to-end support on a fee-for-service basis. These services include:

Administration

  • Management and staff augmentation
  • Ad Operations
  • CRM Operations
  • CDP and DMP operations
  • Publisher Development
  • Advertiser and agency relations
  • Legal forms development and contracting
  • Accounting
  • Receivables management and collection

Media Trading

  • Various Media Channels: Display, Video, Audio, Native, Connected TV, Out-of-Home
  • Creation of omnichannel campaigns within MRP Media Planner tool and DSP interfaces
  • Hands-on management of DSPs to manage campaigns on budget, on time, and exceeding performance goals
  • Perform detailed performance analysis to constantly optimize fill rates and net revenue margins for publishers, and perform detailed analysis to optimize campaign performance for advertisers
  • Leverage and build upon trading strategies to enhance trading performance
  • Header bidding, ad waterfall and fill partner management

Technology and Related Support Services

  • Header bidders (PreBid.js, others)
  • Ad servers (e.g., Google DFP and DFA, AppNexus, OAS, SmartAdServer)
  • Video Player and Platforms selection and management (e.g., JW, Kaltura, BrightCove, Ooyala, FreeWheel)
  • Ad Exchanges (e.g., Google Adx, Facebook, AppNexus, Index, OpenX, Rubicon)
  • Salesforce DMP (fka Krux), Oracle BlueKai, ADOBE Audience Manager
  • Monetization: Supply Side Platforms (SSP) Operations (AppNexus, Google, Rubicon, Pubmatic, RTK, others)
  • Display, mobile, video and other types of ad units
  • WordPress and other content management systems
  • Salesforce.com CRM
  • Retargeting and remarketing Monetization
  • Dedicated, full-time account management, yield management, audience management and optimization
  • DSPs (AppNexus, Beeswax, Google DBM, MediaMath)
  • Google Ad Words/AdSense integration and management
  • Tag Management
  • Screenshots
  • Reconciliations

Data Science, Data Management, Modeling, Analysis and Reporting

  • Salesforce (fka Krux) DMP-as-a-Service, your instance or use of MRP’s pre-built and optimized version of Salesforce DMP
  • 1st, 2nd, and 3rd party data strategy and sourcing
  • Data Onboarding with Acxiom LiveRamp, Neustar, Throtle, others
  • Customer Relationship Management (CRM), including Salesforce.com Development and Administration
  • Business Intelligence (Sigmoid Analytics, others)
  • Data Visualization
  • Campaign Reporting
  • KPI’s and other Metrics
  • Scorecards and Dashboards
  • Data Entry and Record Hygiene
  • Google Analytics, Adobe Analytics and other site-specific analytics
  • Viewability analysis and reporting (MOAT, others)
  • On-Demand and automated, daily, weekly, monthly, quarterly revenue and comprehensive trading partner and audience analytics, reporting and alerts
  • Metadata and taxonomy development
  • Data Science, including standard and custom modeling and algorithm development: Audience and Customer Segmentation, Persona Development, Propensity, Attribution, Multi-Touch Attribution (MTA), Recency, Frequency, Monetary Customer Lifetime Value (RFM-CLV)

Additional Services Available

  • SEO/SEM services
  • Audience Development
  • Audience Extension
  • Site, audience and loyalty re-targeting
  • Access to creative resources, including copy, photography, video creation and editing
  • Video and display content syndication services
  • Online competitive intelligence
  • Market Intelligence
  • ETL Tool Development
  • AWS Management
  • Website Hosting and Management
  • CMS Management (WordPress, others)
Contact Us

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