Our Approach

We leverage our entire team and deeply experienced and well-placed network of MRP experts for the client’s benefit. Our outcomes-oriented approach is hands-on, not outsourced, theoretical or impractical. Our systematic methods have been developed and proven successful over decades of tough lessons learned and hard earned accomplishments in private entrepreneurial speed-to-market and public company process-oriented environments. Measurable client success is our key metric and defines our organizational purpose and culture.

MRP Advisers lives on real-time, cloud-based tracking and reporting systems 24x7x365 with an always-on approach to updating and communications availability. We know that speed counts and understand that time is money. We also know that speedy, complete market feedback can be just as important as outcomes in periods of market exploration, market entry and change. MRP Advisers often is its clients’ best source of market/product intelligence and feedback.

MRP Advisers prides itself on its transparency and accountability.  Our leadership team has spent decades expecting from ourselves and demanding from our reports directness, responsibility, and living one’s commitments.

MRP Advisers is highly selective about the clients and assignments we choose to accept. We need to be as all we have to sell is our time and reputation. In short, we cannot and do not accept the majority of assignments offered.

Strategy & Operations Consulting

MRP Advisers consulting teams approach these challenges by offering clients deeply experienced subject matter experts, proven successful engagement teams, and interim senior management with a multidisciplinary, multifunctional and systematic approach to problem-solving and value creation.

The MRP Advisers approach-–while purpose built to each client’s specific needs and interests—often follows a similar course.

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Market Entry

As the leading Media and Marketing Resource Planning advisory firm we are uniquely positioned to assist innovative media and marketing data, technology, and services companies to enter the North American market.

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Business Acceleration

For established and growing media and marketing data, technology, and services companies with a proven business model, MRP Advisers offers Business Acceleration services.

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Acquisition and investment strategy, target development, due diligence, analysis, and negotiation

Action Plan and Playbook Development

Attribution Modeling

Audience Data and Analytics

Business Development

Campaign Strategy, Planning and Optimization

Corporate Development

Corporate strategic and operational assessments

Digital business plan creation and review

Digital product development reviews and plans

Digital Media Strategy

DMP Evaluation, Selection, Negotiation, Contracting, Deployment, Management, Training

Evaluation, Selection, Negotiation, Contracting, Deployment, Management, Training

On-demand and continuous advisory requirements

Organizational design and development

Process Improvement

Process mapping and optimization

Programmatic Monetization

Program management

Project management

Sales and channel partner development

Staff Augmentation and Interim Management

Traffic, content and inventory valuation and monetization

Yield management

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