DMP-as-a-Service
Client Success

Major Coupon and Incentives Publisher Outsources Salesforce DMP Management and Data Science to MRP Advisers

Publisher: Top 10 Publicly-held, Global Multi-Platform Media Company

Situation: Hands-on Data and Analytics Staff Augmentation and Execution to support growth of digital revenue in a sustainable fashion

On-Going Solution: Selected appropriate platform technology, negotiated advantageous terms, implemented system and provide multi-year maintenance of DMP to allow the client to develop proprietary and partner-led shopper data-driven programmatic and non-programmatic digital media products and capabilities

Results: With the support of the MRP Data & Analytics team client is now leveraging the platform with over custom 5,000 segments to develop a unified ID that merges anonymous and personally identifiable identities that can then be used to establish a single view of the customer across multiple channels. The client is on track to grow the business from $30M to over $160M over the next five years.

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