MRP Advisers LLC (www.mrpadvisers.com) is the leading media and marketing strategy and operations consultancy and managed service platform specializing in MRP™, Media and Marketing Resource Planning and Execution™. MRP is headquartered in Westport, Connecticut, U.S.A. with offices in Mysuru, Karnataka, India.
Organizations invest in Media and Marketing Automation and Operations (Ad Tech + Mar Tech) to produce more revenue, profit, and insight while reducing operating costs and headcount. MRP is the discipline of architecting, managing and optimizing these investments.
Media and Marketing Resource Planning, MRP, includes the definition, scheduling, segmentation, valuation, purchase/sale, monetization, delivery, tracking, optimization, and payment/collection of paid, owned and earned media and marketing-related data and campaigns. When specified and deployed correctly and supported by the right resources organized optimally, these tools and processes offer clients (media companies, agencies, marketers, and their suppliers) greater efficiency and effectiveness, thus improving the likelihood of achieving their business goals and objectives.
In addition to its consulting practice, MRP Advisers operates an active and growing Managed Service Platform on behalf of marketers, agencies, publishers, and enablers seeking to implement and manage media and marketing systems, processes and solutions.
The MRP Managed Service Platform includes purpose-built: Data Management Platform-as-a-Service, MRP DatalyticsTM unified reporting and analytics and a wholly transparent meta-DSP/SSP Trading Desk. The MRP Managed Service Platform is staffed 24x7x365 by proven specialists achieving transparent, accountable performance saving clients money and time while delivering meaningfully greater value.
William “Bill” Lederer, Chairman and CEO
Bill leads MRP Advisers and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in: Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5thEdition.
Michael Weaver, Chief Operating Officer
Michael brings over 20 years experience with Digital Marketing, and Technology companies to the practice. Michael has been CEO of both Fairchild Media and Zenovia. He has advised a series of marketing technology ventures including AddThis, Integral Ad Science, MediaMath, and Sonobi.
Contact: William A. (“Bill”) Lederer, firstname.lastname@example.org, (203) 496-5301 (direct)