Bill leads MRP Advisers and founded the firm with Michael Weaver. He is a global C-Level digital media and marketing services executive with extensive consulting/founding/building/turnaround expertise in both entrepreneurial and established companies in: Programmatic trading, Advanced TV and online & mobile Video, Internet and e-commerce, advertising/marketing, and information services. Bill has served as a divisional CEO and/or C-level executive with Kantar/WPP, TNS, and Getty Images. He was Founder and CEO of e-tailer Art.com and programmatic media trader MediaCrossing and is a former board member for public and private companies including WPP Digital, Kantar Digital, Rewards Network, major universities, and non-profits. He has extensive work experience in the Americas, Europe, India, and Israel. He is Adjunct Professor, The New School Graduate Program in Media Management and co-author of the leading industry textbook Media Selling, 5th Edition.