Market Entry

As the leading Media and Marketing Resource Planning advisory firm we are uniquely positioned to assist innovative media and marketing data, technology, and services companies enter the North American market.

MRP Advisers provides a select group of clients with the following:

  • Access to our team of strategists, marketers, sales, operations, and account management staff capable of planning and delivering against monthly revenue and KPI goals
  • Go-to-market strategy services including development of in-market sales and marketing materials
  • A U.S.A, New York or India office presence including: meeting space, office equipment, computers, and phones usable by its personnel, and guests
  • Prospecting, sales engineering, and closing services including: channel development, lead generation and business development reps
  • A staff to manage and complete the full sales, account on-boarding, support, and renewal cycle

North American Market Assessment Launch Plan

Client Type: Adtech Company

Challenge: Start-up technology company wanted to increase sales by entering the North American market but did not have a physical presence, the ability to identify executive talent, or the in-market relationships to manage the risk of this expansion.

Solution: MRP conducted an assessment which resulted in an organizational design and in-market business plan with a set of business milestones over 12 months.

Approach: Provided a physical presence, plus prospecting, sales engineering, and closing services necessary to manage and complete the full sales cycle..

Results: In the first 12 months of engagement, the company has grown revenues over 115%.

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