Senior Data Scientist(SDS) – MRP Advisers

Title: Senior Data Scientist(SDS)

Employer: MRP Advisers India

Reports to: Team Leader, Data and Analytics

Location: Mysuru, Karnataka, India

 

About MRP Advisers

MRP Advisers LLC (www.mrpadvisers.com) is the leading strategy and operations consultancy and managed services firm specializing in Media and Marketing Resource Planning and Execution. The company is headquartered in Westport, Connecticut, U.S.A. with offices in Mysuru, Karnataka, India. MRP Advisers has three complimentary lines of business: MRP Consulting, MRP Managed Services, and MediaTrader Market-Making.

MRP Consulting advises leading publishers, marketers, agencies and their suppliers on media and marketing resource planning, namely how to maximize incremental revenue and profits—as well as insights—while reducing operating costs and headcount. MRP Consulting’s team includes some of the nation’s leading experts in digital and programmatic Ad Tech and Mar Tech.

MRP Managed Services operates a Managed Services Platform on behalf of clients seeking to implement and manage digital media and marketing systems, processes and solutions. With our multi-million dollar investment in technology and processes, coupled with our low-cost operations in India, clients outsource their digital media and marketing needs to us for a fraction of the investment and ongoing costs they would incur on their own. Each application is purpose built and customized to specific client needs.

The MRP Managed Service Platform includes MRP DatalyticsTM, SalesforceTM Data Management Platform-as-a-Service, and a meta-DSP/SSP Media Trading Desk.

With our proprietary MRP DatalyticsTM end-to-end reporting, analytics and visualization tool, MRP offers clients comprehensive on-demand business intelligence.

Salesforce DMP-as-a-Service is a full-function Salesforce-certified staffed DMP providing clients access to our robust implementation of the Salesforce DMP or their own Salesforce DMP license managed by our team.

Our Media Trading Desk has set out to remove the “black box” nature of buying and selling digital media, providing media buyers and sellers with a fully transparent, high value solution.

The MRP Managed Services Platform is staffed 24x7x365 by proven specialists who increase our clients’ revenue while saving client’s money and time achieving transparent, accountable performance while delivering meaningfully – often measurably – greater value.

MediaTrader is the market-making business of MRP Advisers.

Job Description

MRP Advisers is looking to add a Senior Data Scientist (“SDS”) to its growing Data and Analytics team.

The SDS will work as a member of the team that defines, describes, architects, reports on, analyzes, predicts, and proscribes all audience, campaign and related programmatic media trading data as well as select client-focused Managed Services on behalf of select supply-side and demand-side clients. The SDS will support all managers and teammates in their day-to-day media trading desk activities across a variety of digital and offline media channels including: display, mobile, video, social, native, and advanced TV/Audio ad products.

The Data Scientist will report directly to the Team Leader, Data and Analytics. MRP Advisers is seeking qualified candidates to work on-site, full-time in Mysuru, India and who are eligible to travel to the U.S.

Qualifications

  • Hands-on experience with media and/or marketing data and analytical teams.
  • Hands-on experience with structured and unstructured audience, pricing and contextual data, analytics and reporting.
  • Hands-on experience with various rigorous statistical, econometric and Big Data methods to define requirements, design analytics solutions, analyze results, identify problems/opportunities, and optimize economic outcomes.
  • Hands-on experience architecting and managing dynamic data from multiple disparate sources.
  • Experience supporting programmatic, audience, CRM, DSP, DMP, and SSP systems is a plus.
  • Strong analytical, data modeling, audience and price action data-focused sensibilities and skills is a requirement.
  • Hands-on knowledge of DSPs, SSPs, DMPs is desired along with good understanding of integrating digital advertising and marketing data as it relates to creation, implementation, analysis, modeling, yield and optimization of supply and demand.
  • The ability to manage your own work, multitask and work well with U.S., offshore and local team members is also required to be successful in this position.
  • Excellent communication skills in English are required plus English presentation and client relation skills are a plus.

Responsibilities

The Senior Data Scientist’s (SDS) main responsibility is to be a great player-coach innovating and working hands-on in a team that:

  1. Manages and architects a variety of data and analytic platforms & develops proprietary data and technology
  2. Analyzes data and optimizes audience composition, audience value, media trading, content composition and campaign performance to ensure successful delivery and outcomes.
  3. Sources and manages 1st/2nd/3rd party audience, content, contextual, taxonomies and pricing data
  4. Designs and delivers actionable client-focused results proactively and on-demand
  5. Conceptualizes, architects, builds, manages and delivers unique, innovative data-driven media, marketing, analytics and reporting solutions for use by the Data and Analytics team, MRP Teams and MRP clients including automation by MRP Product.

As a key member of the team, the SDS is responsible for:

  • Data requirements, relationships, design, architecture, models, management and evolution
  • Data collection implementations, management, quality assurance, validations and optimizations
  • Design and architecture of data collection, storage and analytics systems, specification, deployment and use of tools for in-depth, complex analysis, predictive models, reporting and visualization builds, deployments, management, maintenance and optimizations
  • Work directly with the Product and System development teams to design products for clients and operations on systems architected, implemented and managed by the data and analytics, development and support teams
  • Key deliverables for this role will be to analyze audience profiles, segments and attributes, revenue, value, bid behaviour, bid density, and anomalous trading behaviour as well as opportunities to create tradeable ad products and approaches.
  • Working directly with DMPaaS, Traders, Yield, Operations, Finance, Sales, Business Development, Product, Development, Data and Analytics team members to insure reliable data quality, completeness, predictions and yield
  • Additional deliverables for this role will be to analyze ad inventory, eCPM, fill rate, audiences, and anomalous trading behaviour as well as opportunities to create tradeable ad products and approaches.
  • Designing analytics dashboards and visualizations to monitor performance and develop optimizations of programmatic and audience informed media campaigns across business partners’ and client’s media channels: Website, Mobile Applications, Social Media platforms and more
  • Creating and delivering digital media audience insights and opportunities via advanced predictive modeling and analysis with the goal of offering real-time insights to key stakeholders ensuring campaigns are effectively analysed for successful performance as well as keeping internal teams informed of overall company and business partner performance patterns and opportunities

Secondary Responsibilities

  • Work with business partner teams to assist in their revenue-related content and audience planning
  • Support the development and analysis of audience extension and audience development initiatives across display, mobile, video, social formats and more
  • Responsible for the optimization around data operations efforts: collection and analytics standards, technology, latest innovations in measurement, modeling, data architecture, analysis, visualizations, process improvement, best practices, data platforms, data management, etc
  • Measure, analyze and optimize direct and programmatic data enhanced media campaigns for both supply and demand
  • Provide thorough projections and analysis of all performance metrics associated with individual campaigns, properties, clients and business units
  • Provide ongoing support to DMPaaS Account Management, and Product (MRP Datalytics).
  • Support the Leader, Data & Analytics and DMPaaS with standard and custom audience analysis and reports daily, weekly, monthly, quarterly, ad-hock time periods and time period comparisons, as well as other monetization related efforts specifically tied to MRP Data Enhanced MediaTM opportunities and campaign delivery
  • Develop Machine Learning and Deep Learning-based approaches to audience- and non-audience-based ad inventory price-value discovery and optimization.

Required/Desired Skills/Experience

  • At least 5 years in Data and Predictive analytics design, build, modeling, mining, analysis, reporting and optimization with Publisher-side and/or Agency Operations experience at data provider, major media firm and/or Agency and/or Exchange and/or Ad Network.
    • Minimum 3 years Publisher and/or Advertiser Audience Data Analytics and Modeling experience desired
    • Bachelor Degree required (Masters and/or Ph.D, preferred, in Math/Statistics/Engineering/Science/Business)
    • Mastery of statistics, data collection, storage, management, mining and modeling, business intelligence, digital analytics and tools (i.e., Python, mldb.ai, scikit and related ML libraries, Spark, mySQL, APIs, AWS, S3, etc.)
    • Experience in data architecture, databases, ETL, SQL, analysis, reporting and visualization, cloud-based distributed computing and predictive modeling is required
    • Strong understanding of digital advertising and digital data: website and email display advertising, social media, audience identification and targeting, etc
    • Experience building first-party and second-party data strategies including creation of hierarchies and first-party data attributes and segments. Experience designing, building, targeting and managing DMP-based Audience Segments from 1st/2nd/3rd Party Data.
    • Experience with at least some of the following sytems: AppNexus, Salesforce DMP (f/k/a Krux), Adobe Audience Manager, Oracle Audience Manager, LOTAME, Google DFP, DFA, DBM, AdX, TMS, Analytics, FreeWheel, JW Player, tag creation and tag management, Operative, The TradeDesk, MediaMath, Beeswax, meta-DSPs, and/or multi-SSP configurations
    • Machine Learning (Logistic regression, Customer segmentation, Profiling, Scoring), Math and Statistical approaches and languages including: R, open source libraries like mldb and Python Experience in programmatic or auction-based media
  • Interest and ability to work in a fast-paced operation on the analytics and revenue side of our business
  • Open for relocation to Mysuru and travel to the U.S.

If you are interested and your profile matches with the requirements mentioned, please send across your profile along with the following details to bill@mrpadvisers.com

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